In preparation for the 2009 Seattle Mariners baseball season, Nintendo has announced a number of upcoming enhancements scheduled for its Nintendo Fan Network, including "up-to-the-minute news and analysis" from ESPN.
The Fan Network — an ingenious, if hyper-localized example of cross-promotion — allows attendees at Seattle Mariners home games to receive information on the game, interact with one another and order concessions via the Nintendo DS’ built-in Wi-Fi.
Key to the newly announced features are offerings from ESPN. "ESPN will deliver fans Mariners-related news, general sports news and headlines, fantasy sports news and updates, baseball columns fromESPN’s leading columnists, and ESPN Zoom Game, a photo-matching game for sports," Nintendo’s official announcement states.