Facebook, the Silicon Valley rebel that rebuffed Yahoo's 10-figure check, broke rules, and had the audacity to imagine itself taking over the web, has officially completed its transition from "cool" to "corporate" in the eyes of the Internet.



That's a stark contrast with Facebook's own messaging -- the social network prides itself on embracing the "hacker way" -- and it underscores a new challenge for the company. Facebook's inauguration into the elite country club reserved for corporate overlords doesn't mean people will stop using Facebook. But it suggests we don't like that we use Facebook, which is a dangerous thing.

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